![]() ![]() ![]() Because Parimatch’s online betting in the UK is operated by BetVictor, anyone who holds an active account with that company will be unable to open one with Parimatch. It offers a full range of sportsbook, live betting, casino, slots and lotto action. ![]() The firm now operates in more than 10 countries around the world, with a strong emphasis on the former Soviet Union. Today, Parimatch’s gambling operations are registered and regulated in Britain, Ireland and Gibraltar (which handles its international operations). For a company with its roots in Ukraine and based for a long time in Limassol, Cyprus, this might be an important step towards securing credibility in a new market. The Parimatch website looks and feels familiar – and that’s because it is operated by one of the biggest names in British online betting, BetVictor. So Parimatch is going places fast, but will punters’ profits enjoy a similar boost after signing up? Expansions into new markets as diverse as Tanzania, Cyprus, India and Kazakhstan soon followed and Portnov was named ‘Leader of the Year’ in the 2018 Sports Betting Industry awards. However, it was following the appointment of British-trained CEO Sergey Portnov that the company really started to make its mark. In 2000 Parimatch went online, becoming one of the first in the region to do so. Founded in Kyiv in 1994 as a chain of betting shops, Parimatch soon crossed the border into Russia. Parimatch is a relative newcomer on the British betting scene, but it has a long history in Ukraine, Russia and the former Soviet Union. ![]()
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